45d ago

Data Products Sales Lead


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Full job description

Company Description

Life at Nine.

Nine’s strategy is to create great content, distribute it broadly and engage audiences and advertisers.

We are Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment.

We pride ourselves on creating the best content, accessed by consumers when and how they want.  

Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.

Job Description

The main goal of the Data Products team is to drive the evolution of Nine as a data-led media company. Our job is to support and advise our Sales people on how they can use data products to help maximise advertising revenue across our digital assets. 

As a Data Product Sales Lead you will partner with our Sales team as the Subject Matter Expert for all things data at Nine. You will join client meetings to articulate our data proposition in a way that is easy to understand and meaningful to advertisers. You will develop solutions using our data products in order to optimise our clients’ advertising spend. 

Day to day you will:

  • Leverage and develop a deep understanding of the Nine’s Data Products across Insights, Activation and Measurement to act as a subject matter expert to our Melbourne sales team
  • Present and articulate our extensive data products to direct advertisers and agency partners
  • Develop a deep understanding of the ad-tech and mar-tech vendors in the Australian market to provide guidance to Nine in activating advertiser audiences across Nine digital properties
  • Leverage our Nine insights tool to communicate pre + post campaign insights reports broadly across our wider sales team and agency/clients
  • Update and manage our segment catalogue across our 1st Party data and 3rd Party data
  • Work within the Adobe Audience Manager DMP platform to build audiences for advertisers. This includes but not limited to, lookalike audience models, building of audiences using third party data sets, and advertiser 1st Party data
  • Demonstrate and constantly build on market intelligence across our competitive set
  • Assist the team in ad-hoc projects to on-board new data partners and other relevant platforms
  • Develop meaningful relationships across the wider Nine business to champion our Data Products offering.


Enough about us, let's talk about you.

We are on the lookout for a self-starter who can work in an ambiguous, fast-paced media environment. You will have the right mix of technical capability and communication skills needed to articulate complex information. You will have the skill, knowledge and relationship building skills to quickly become a trusted advisor to our sales people and clients, so that they have complete confidence in you, and our data. 

In order to be successful for this role, you will ideally have:

  • 5 - 7 year’s data experience within a data provider environment, agency, or programmatic trading desk environment
  • University degree
  • Confident self-starter who can work in an ambiguous fast paced environment
  • Great presenting skills including powerpoint skills
  • Passion for the data and digital industry
  • Depth of understanding of the Australian data and digital landscape

Additional Information

What you'll get in return at Nine.

  • Career development and quality training
  • Up to 16 weeks paid primary carer’s parental leave
  • Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
  • Access to Future Women – a movement to help women connect, learn and lead through unique content and events.
  • Hybrid Working/Flexible working
  • Discounts on products and services with corporate partners including Samsung, Apple, JB HI-FI, HP, Hertz Car Hire and TFE Hotels

Our Commitment to Diversity and Inclusion:

At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures. 

Nine’s Workplace Condition of Entry:

Nine is committed to maintaining a safe and healthy workplace and doing what is reasonably practical to protect our people, including visitors to all Nine sites and events. 

Nine has introduced a Workplace Condition of Entry – COVID 19 Policy that requires all workplace attendees and participants to be fully vaccinated against COVID-19 before entering a Nine workplace (unless you have a valid medical exemption).  You will be asked to declare your vaccination status as part of the application process and provide evidence of this. This information will be treated in accordance with our Privacy Policy.

Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes

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Actual pay is not disclosed by the employer

Equal Employment Opportunity
Equal Employment
Opportunity (EEO)
Nine supports the following Equal Employment Opportunity programs:
Diversity Diversity

Job details
Date posted
13 May 2022
New Business Development
$95k ~ $100k
Contract type
Work type
Full time
Job mode
Standard/Business Hours
Private business
Company size

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